By "ads" I'm guessing he either means having his books listed in the little book scroll that suggests other books to you when you're looking at another book, or the emails that Amazon sends out with a half dozen or so books they want you to take a look at. I've definitely seen books that I'm interested in checking out via both methods, although not THESE books, because I keep up on the website and know about them before Amazon has a chance to point them out to me.
And speaking of that, one potential issue with book sales is that, even though I "follow" Dale on Amazon's site, it's usually at least a week, and I've seen it as long as THREE weeks, between the publish date and actually getting an email from Amazon notifying me of the new book. That's got to be bad for sales, yeah? I mean, following an author is meant to let you know when new books show up, so when it doesn't DO that, it kind of defeats the purpose. It isn't just Dale's books that I see that from, either, so don't think Amazon's out to get him - they seem to be out to get EVERYONE that way.
And speaking of that, one potential issue with book sales is that, even though I "follow" Dale on Amazon's site, it's usually at least a week, and I've seen it as long as THREE weeks, between the publish date and actually getting an email from Amazon notifying me of the new book. That's got to be bad for sales, yeah? I mean, following an author is meant to let you know when new books show up, so when it doesn't DO that, it kind of defeats the purpose. It isn't just Dale's books that I see that from, either, so don't think Amazon's out to get him - they seem to be out to get EVERYONE that way.